Pay per Click is a most profitable marketing technique to achieve your clients for selling your products or services. World biggest PPC networks are Google, Bing, Yahoo and Baidu etc. Google Adsense is the example of PPC network.
In PPC, there have two types of customers or clients. One is the Publisher who publishes the ads on their website and another is advertiser. Advertiser pay fees to the PPC network and PPC network pay fees to Publishers.
PPC network pay money for displaying the Ads on the Publisher website and the rate for every ads depend on impressions or clicks on the Ads in publishers website.
PPC network paid some dollars for every 1000 impression on the Ads.
How to improve your PPC campaign?
There have many approaches to gain or collect more impressions or click form your reader and visitors. You have to follow these approaches-
1. Be careful to place your Ads.
2. Use visual Ads.
3. Ad should be according to the visitor’s need and interest
4. Analyze the Audience
5. Use the thermal analysis for placing the Ads
If you apply these tricks on the PPC campaign, you have chances to earn money definitely.